Old Navy
OLD NAVY
When you need to dress America’s family, you can’t forget about the big kids.
From focusing on children and parents to teens and young adults, the call to keep our voice youthful yet still family-friendly was a fun challenge. From promos to email and site creative, we were aligning with our brick-and-mortar stores like never before. Carrying over stories from social media to our digital shopping experience in a seamless way was crucial. Here are some of my favorite seasonal projects that show how “current fashion for everyone” is attainable only at Old Navy.
Fashion | Styling
Women's Spring Spotlight
Every month, we put a spotlight on specific product. In order to elevate these features, we went with a bold editorial tone and voice while throwing in some useful styling tips.
Elle partnership: Best-of-Swim collection
A high-fashion eye on our swimwear with the editor of Elle.com. From choosing and editing her quotes, I also worked hand-in-hand with our designer to determine the right layout.
Current + Elliott
The women behind the original "Boyfriend Jean" collaborated with us for a summer denim campaign.
Jamie Chung Road Trip campaign
Site takeover copy for coverage of Old Navy's Summer Road Trip campaign featuring actress and fashion blogger Jamie Chung, styled by Current + Elliott.
Promos
Kids Back-to-School
This was one of the first rebranding projects we tackled, affecting not only site look-and-feel but also copy and photography.
Maternity Fall Collection
Continuing with our focus on the millennial generation, we speak to all women as belonging to the same category: someone who wants to maintain their individual style while getting the best, stylish deal possible.
Content
Amy Poehler site takeover | OLD NAVY TV
Amy lends her best for a season of laughs and memorable promotions – and I supported our site and mobile messaging with a fresh set of puns.
Shutterfly Photo Tips are a Snap
To add more valuable content to our promotions than the usual styling advice, we offered up useful photography tips to parents while tying in a great third-party deal just for shopping with us.
Designer: Caitlin Ferrell
