Kris Pajarito | Freelance Copywriter | firstname.lastname@example.org | Brooklyn, NY
WHERE I AM
FREELANCE COPYWRITER | Advertising, Marketing + Social Media
October 2010 – Present
Clients: Weebly/Square (tech), McCann Health (pharma advertising), Brandless (food, beauty & personal care), Gap Inc./Old Navy/Banana Republic (Men’s, Women’s, Intl.), Clorox Digital (Hidden Valley Ranch, Fresh Step), Shutterfly, Lustau (luxury spirits), Europvin USA (luxury wine), Viator (travel), ABQ Innovation Central (tech), Pixel & Press (agency - Men’s Wearhouse), Weather the Norm (agency - branding for Bespoke Men’s Fashion, ESPN, and Grainful), Indigo Creative (branding), Holiday Inn Express, Levi Strauss & Co. (e-blasts), and Sprinkle Labs Productions (home furnishing - video work).
WHERE I’VE BEEN
EDITORIAL COPYWRITER | WILLIAMS-SONOMA INC. | PBteen
October 2016 – July 2017
Created print/site catalog and e-commerce editorial for Pottery Barn’s teen division (luxury home furnishing), with an emphasis on marketing strategy via a fresh voice & tone to increase brand awareness. Mentored junior copywriters with catalog editorial and junior designers with effective conceptual work.
COPYWRITER | GAP INC. | OLD NAVY ONLINE
September 2011 – October 2015
Helped concept a storytelling rebrand, while executing seasonal campaigns and daily product promotions. This encompassed compelling in-store & digital creative presented consistently across our site, email and mobile experiences.
STORY PRODUCTION ASSISTANT | DREAMWORKS ANIMATION
January 2007 – June 2011
Script coverage and voice-over punch-ups, storyboard/teaser prep for editorial and marketing, driving digital sequences for director/producer/CEO creative critiques, as well as tracking production assets for three feature animated films: Madagascar 2, Kung Fu Panda Holiday Special and Kung Fu Panda 2.
WHERE I GOT LEARNED
MOUNT SAINT MARY’S UNIVERSITY
C/O 2009 | M.A. Humanities - Cultural Studies
UNIVERSITY OF CALIFORNIA, SAN DIEGO
C/O 2005 | B.A. Visual Arts – Film
Copy editing, screenwriting, treatment prep, sketch writing and storyboarding.