Bespoke Fashion

The challenge: How do you present consumers with a company that sells the products that it also produces? You name them the brand of all brands. Threading the entire Bespoke site with copy that conveys their unique standing in the industry, I fashioned storytelling that is as attainable and yet upscale as their products are.

A little more about Bespoke: Founded in 2012 by former Superba and PVH executive Danielle Mandelbaum, along with industry veterans James LaQuinta and Adi Kandel, they envisioned a company with a fresh point of view. Mandelbaum’s extensive history began in 1997 when she joined Superba, her father Mervyn Mandelbaum’s neckwear company. Paul Mitchell joined Bespoke Fashion in 2015, bringing with him years of essential business expertise.