PBteen
Pottery Barn Teen
How do you convince the youth to go for made-to-last furniture in an IKEA world?
Each season, we're briefed with creating overarching stories that pair with our quality products. To create accessibility while building lasting brand loyalty, we put forth a genuinely youthful voice while sprinkling tons of helpful DIY tips and design hacks. Better yet, we focus on empowering teens to own who they are and show off what their personal style represents.
The result? A steady increase in the number of catalog requests and upswing with e-commerce conversion. The topper: bringing traffic back to retail shops in a market dominated by online sales.
Catalog highlights
Collaborated on seasonal storytelling using aspirational imagery balanced with a confident brand voice. Copy headlines, sub copy, callouts and editing.
Site campaigns
Leveraged copy from our catalogs and added effective product quality content and calls-to-action. Created quotes for guest designers to complete a fluid experience between channels. Increasing content and a standout identity were just some of the exciting goals our team was tasked with.
